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About

Between you and the maker,
the shortest road.

Behind WETO are people who ran holiday homes and hospitality businesses for more than ten years. We know the feeling well: you work, you host, you build a reputation — and with every booking a slice of that work goes to a middleman. One day we asked ourselves: what if there were a simpler, fairer way? WETO is our answer.

How a customer reaches you

With a platform
  1. Someone looking
  2. The platform
  3. The payment stays there
  4. You, minus the commission
With WETO
  1. Someone looking
  2. WETO
  3. Your own site
  4. You, all of it

We don’t handle payments, we don’t hold bookings, we don’t stand in between. The only thing we do is help people find you.

Being found is fair. Paying a toll for ever is not.

The large platforms solved a real problem: visibility. But in exchange they ask for a percentage of every transaction, for ever — even on customers who were already yours. And there is more: that customer stays tied to the platform, not to you.

The platform that takes you straight to the source

WETO does one thing, and does it well: it helps you find what you are looking for and walks you to the site of whoever sells it. We handle no payments, keep no percentage, put nobody in between. One click and you are on the exact page of the product or the property — not on a homepage, starting the search all over again.

If you are looking

Places to stay, products, events, services: you buy them straight from whoever offers them, at their price, with no mark-up. Before you click you always know where you are going. And every purchase supports an independent business — which, we admit, we rather like.

If you sell or rent

You publish for free, bookings and enquiries arrive straight on your own site, and the customer stays yours from the first contact onwards. You also see how many people we send you, where they come from and which listings work best.

Who’s behind WETO

WETO was born inside GBPLACE, a studio that for almost thirty years has done two trades that meet here: telling people about things, and welcoming people to them. Houses, restaurants, villas, retreats — actually run, not studied from outside. We paid those commissions too, and that’s where the idea came from.

And it’s the same studio that builds the site for anyone joining WETO without one: the site is theirs, the domain is theirs, the customers are theirs.

Let’s talk

Where we want to get to

We imagine a market where doing good work means being found without paying tolls. Where technology serves the people who make, create and welcome — not the other way round. WETO is not just a platform: it is a different way of being online. And the more of us there are, the better it works.

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